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WALL STREET JOURNAL MARKET WATCH - MiTu Network Drives Millions of Latinas to the Web

LOS ANGELES, Jun 14, 2012 (BUSINESS WIRE) -- MiTu Network which successfully launched on April 30, reported today that the new digital video network on YouTube, exclusively dedicated to Latin lifestyle content for today's Hispanic women, is quickly garnering an impressive critical mass. To date, the network has 83 dedicated Latino lifestyle channels, compiled over 11,000 videos, 780,000 network subscribers, over 260 million total network views, and more than 20 million monthly network views. Furthermore, Beatriz Acevedo, MiTu's President, officially announced today that Machinima CEO, Allen DeBevoise, has joined The MiTu Network as an advisor and investor in the company.

"I was drawn to MiTu for many of the same reasons why I started Machinima - both networks target and appeal to loyal, passionate and under-served (though rapidly growing) audiences, who have a deep emotional connection to the content they seek and the tightly knit digital communities they're a part of. I am incredibly excited by the opportunity and programming potential I see in MiTu and its team," stated Allen DeBevoise, Chairman and CEO of Machinima.

"Hispanics represent the fastest growing consumer segment in the U.S. and this is reflected in both traditional and digital platforms. Our launch numbers reflect an enthusiastic Latina audience with a healthy appetite for digital content focused on lifestyle programming," stated Roy Burstin, MiTu's CEO.

"Over the last 20 years, my partner Doug Greiff and I have created a volume of award winning television programs for many of the top cable networks, as well as created successful entertainment campaigns for such blue-chip brands as Coca-Cola, Levi's, Toyota, AT&T, Nestle, and Farmer's Insurance. Through MiTu, we intend to meet the digital content needs of Latin women by providing informative, aspirational and meaningful programming and dialogues with experts and specialists in our six key channel categories: Food, Health, Beauty, Home, Family, and Pop Culture," added Beatriz Acevedo.

MiTu Network was created to cater to the growing Latino demand for creatively packaged how-to, help-oriented content for bilingual and bicultural audiences in the United States and abroad. The network's full lineup of programming can be viewed at www.youtube.com/mitu http://www.youtube.com/mitu and includes such top-tiered original programs as: Improv Cocina, JC's 3 Ways, It's Only Money, Casa Linda, Glam Look, Amorology, Karo Care Happy Hour with Rey, among others.

About MiTu -- MiTu, the 100% Latino lifestyle network, is dedicated to presenting high-quality lifestyle programming for today's connected Latino audience in English and Spanish. The network features real-life Latino video-makers and is distributed worldwide through YouTube, which reaches over 800 million monthly unique users. The MiTu network centers around six content verticals (Food, Health, Beauty, Home, Family, and Pop Culture), enabling an ultra-targeted environment for advertisers and brand integrations.

Click here to read the original article at WSJ MarketWatch